In the 1977 cult movie Slap Shot, Paul Newman plays Reggie Dunlop, a hockey player-coach who revamps his losing team, the Charlestown Chiefs, as a goon squad. The team begins winning and the fans start watching.
Anita McCambridge, the owner of the Chiefs, is unimpressed. She tells Dunlop, “I have to confess that I’ve never let the children watch a hockey game. I have a theory that children imitate what they see on a TV screen. They see violence, they’ll become violent.”
Hockey is the only major sport I know of that has players referred to as goons; they are not skill players but serve a gladiatorial function. The National Hockey League (NHL) is clearly appealing to violence-loving fans, a strategy that has made it a butt of jokes. ((Comedian Rodney Dangerfield had a famous line: “I went to a fight the other night, and a hockey game broke out.”)) Of the hockey pugilists, an announcer stated during the 9 January 2010 game between the Vancouver Canucks and Calgary Flames: “They know what their roles are.”
The Vancouver-Calgary match would decide first place at the end of the night. Twice two players squared off during the game to engage in fisticuffs. The linesmen stood back to allow the “spectacle” to proceed. The announcers were clearly excited. ((See Round 1 and Round 2. ))
During a NHL game on 8 March 2004, Todd Bertuzzi of the Vancouver Canucks, in a premeditated attack, suckerpunched Steve Moore of the Colorado Avalanche and fell on top of him, fracturing three neck vertebrae and ending Moore’s career. ((For some background, see a brief video clip.))
Bertuzzi was suspended for the rest of the 2003-2004 season and the following 2004-2005 season (which was canceled because of a player-owner dispute).
Moore has a lawsuit pending decision against Bertuzzi, the Vancouver Canucks, and the team’s ownership at the time, Orca Bay.
Bertuzzi filed a third-party claim against his then coach Marc Crawford for allegedly exhorting his players to make Moore “pay the price” for his legal hit against a star player on the Canucks.
At the end of Slap Shot, coach Dunlop reveals the motivation behind his goon hockey strategy: “I could make a goddamn fortune.”
In the 2008-2009 season, NHL aggregate revenue rose to $2.82 billion. ((Kurt Badenhausen, Michael K. Ozanian and Christina Settimi, “The Business Of Hockey,” Forbes.com, 11 November 2009.)) Meanwhile children are watching NHL hockey games.