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CBC
and the Dearth of Political Issues
by
Kim Petersen
Recently
(4 October) on the Canadian Broadcasting Corporation (CBC) Radio program Sunday
Edition, host Michael Enright reminisced on a maladroit admission during the
1993 federal election campaign by former Canadian Prime Minister Kim Campbell.
Ms. Campbell quipped that elections were not the time to discuss issues and
subsequently went on to ignominious defeat. Mr. Enright, a distinguished
journalist, decried the paucity of debate on issues meaningful to the public
interest. He mused how the main political parties were for all intensive
purposes the same and that the solution to this issue-less dilemma lay with the
media.
Well,
all this comes as nothing new to the readers of Edward Herman and Noam Chomsky.
Mr.
Herman and Mr. Chomsky cite the work of political scientist Thomas Ferguson who
noted “that where major investors in political parties and elections agree on
an issue, the parties will not compete on that issue, no matter how strongly
the public might want an alternative.”
“The
propaganda model, and the institutional arrangements that it represents,
suggests that the same forces that preclude competition among the parties on
the issues on which the major investors agree, will also dominate media choices
and rule out ‘mass deliberation and expression’ on those issues.” (1)
The
propaganda model delineates how the corporate media “serve, and propagandize on
behalf of, the powerful societal interests that control and finance them.” (2) Mr. Chomsky avers that the propaganda model applies
equally well to Canada. Sure some stories will appear that go missing south of
the border but qualitatively the differences are minimal. (3)
Among
those qualitative differences is the permissiveness to criticize the US; so on
the same program Mr. Enright could interview New York Times writer Molly Ivins
and discuss the malediction of the President George Bush’s administration and
its “marketing of the [Iraq] war.”
Mr.
Enright could also comment on his cross-border colleagues’ “somnolence” in
reference to the slattern reportage on Iraq.
However,
CBC Radio morning news on the same day featured a report on Israeli
“retaliation” for a Palestinian suicide bombing.
The transparent tendentiousness of the wording was not unusual. No Palestinian
spokesperson’s comment was proffered to the listeners. The CBC compounded its
slipshod reportage through acquiescence to the Israeli agenda by repeating the
Israeli terrorist accusations against Syria matter-of-factly.
Indeed,
also on this program Mr. Enright, to his credit, read a missive from two
listeners in Antwerp, Belgium who were dismayed that Mr. Enright’s segment (the
previous Sunday) on deceased Palestinian-American intellectual Edward Said had
trivialized his work.
So
what is the solution to the manufactured silence on important electoral issues?
Mr. Enright suggests, tongue-firmly-in-cheek, a media strike. This he quickly
dismisses. After all, Mr. Enright asks: “Which news organization is brave
enough to go [on strike] first?”
Well,
if the mass media lifted a few more rocks they would discover what most
journalists already know: that there are some smaller, marginalized parties out
there quite willing to discuss the undiscussed issues. If the media became more democratic and
covered what the smaller political parties have to say, Canadians would find
that some of the parties are discussing meaningful issues skirted by the larger
political parties that are beholden to moneyed interests.
This
is unlikely in Canada’s corporate media. The Canadian corporate media, like its
US counterpart, is increasingly concentrated in fewer hands. Canadians have,
however, thrown a wrench into the global concentration of the media. Earlier
this year a parliamentary heritage committee recommended against further
opening up of the media to foreign ownership. Canada has bucked the global
media trend, the hallmark of which, according to media researcher Robert
McChesney, “is its relentless, ubiquitous commercialism.” (4)
Which
news organization is brave enough to tackle this issue in a meaningful way
first?
Kim Petersen lives in Nova
Scotia and is a regular contributor to Dissident Voice newsletter. He can be
reached at: kimpetersen@gyxi.dk
* Dispelling
the Orwellian Spin: The Real Foreign Terrorists
* China,
Neoliberalism, and the WTO
* An Act of
Cowardice that Must Surely be Unrivalled in History: Challenging the Assumption of Valour
* The
Buck Stops Here or Does It?
* Superpower
in Suspended Animation
* Scarcely
a Peep in Mainland China
* Pulp Fiction
at the New York Times: Fawning at the Feet of Mammon
* Canadian
Predation in Africa
(1)
Edward S. Herman and Noam Chomsky, Manufacturing Consent: The Political
Economy of the Mass Media (Pantheon Books, 2002 edition).
(2)
Ibid.
(3)
Noam Chomsky, Understanding Power: The Indispensible Chomsky, eds. Peter
R. Mitchell and John Schoeffel (New Press, 2002).
(4)
Quoted in Herman and Chomsky, ibid.