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Schwarzenegger
Run May Trigger Tremors in GOP
by
Norman Solomon
August
21, 2003
SAN
FRANCISCO -- A few days after Arnold Schwarzenegger announced his run for
governor, Fox News pundit Brit Hume sounded hopeful.
"California
is a special case," he said, "a place where conservatives and
Republicans have been doing nothing but suck canal water now for a decade or
so. And their standards of how pure you have to be, I think, are going to be
very forgiving in this race, which will help Schwarzenegger."
Such
predictions ignore a subterranean reality: Mr. Schwarzenegger's candidacy
threatens to expose a deep fault line below the surface of long-standing GOP
ideology -- the disconnect between championing "the free
market"
and extolling the centrality of "family values." Nowhere is that fissure
more extreme than in the realm of mass entertainment supplied by media
conglomerates, and no political aspirant could better personify the contradiction
than Arnold Schwarzenegger.
Widely
seen as part of modern-day Americana, the gratuitous violence and sexual
imagery of trademark Schwarzenegger movies are anathema to many religious
fundamentalists and social conservatives. Those films may be commercial hits --
since the mid-1980s, a slew of them have grossed a total of well over $1
billion at the U.S. box office -- but they are apt to be deeply troubling to an
array of voters, including many who are crucial to the Republican base.
Candidate
Schwarzenegger seems to be tone-deaf about such concerns.
"In
everything I ever did, I showed great leadership," he boasted to reporters
after filing papers at the Los Angeles County registrar's office. "There
were times when people said it could never be done, that an Austrian farm boy
can come over to America, and get in the movie business, and be successful. ...
And you know what happened? I became the highest-paid entertainer in the
world."
In
the Republican lexicon, becoming the "highest-paid" anything is usually
laudable. But, in this case, not necessarily.
Like
the huge media firms cashing in on his boffo performances, Mr. Schwarzenegger
has profited handsomely. But many self-described conservatives, while agreeing
with his adulation of lower taxes and the power of the free market, surely
dislike Mr. Schwarzenegger's persona as an entertainer. They may find it
impossible to separate that persona from his new on-screen work as a political
candidate. The Schwarzenegger image, relentlessly marketed over the years, will
make it extra difficult for the would-be governor to build bridges to conservatives
who differ with him on abortion and gay rights.
For
decades, the Republican Party has carefully threaded a pair of ideological
needles -- often denouncing the libertine media products of a "free
market" that the party never tires of boosting. For the most part, GOP
leaders have been able to finesse the dilemma by lavishing praise on the
unfettered quest for profits while selectively condemning some of the results
in mass entertainment -- the kind of multiplex movie fare and prime-time TV
programming that fill America's screens with salacious content.
This
summer's battle on Capitol Hill over the latest Federal Communications
Commission push to further deregulate the airwaves is an indication that time
is running out for politicians to evade such contradictions. Spurred into
action by the accelerating trend toward more centralized media ownership, a de
facto coalition spanning left and right -- including social and religious conservatives
-- bucked the White House with an overwhelming House vote to roll back some of
the FCC's latest moves to let enormous media firms consolidate even more power.
When
Mr. Schwarzenegger talks about his love of "free markets," none of
the GOP faithful will mind. But when, in the political arena, he becomes a
daily in-your-face reminder that media conglomerates have more power than ever
to saturate TV sets, computer screens, video racks and theater chains with
profit-driven entertainment that many parents and other Americans find deeply
objectionable, the contradictions may seem too close to home and too glaring
for comfort.
That's
a key reason why, for the Bush administration, Mr. Schwarzenegger could turn
out to be a dangerous symbol of capitalist mega-media run amok -- and a
lightning rod that draws unwelcome heat to the simmering tensions between
free-market rhetoric and more distasteful media realities.
The
GOP pols backing Mr. Schwarzenegger may believe that California's conservative
voters are ready to "suck canal water" in order to get a Republican
into the governor's office. But the candidate may end up serving as an
embodiment of media swill that seems too distasteful to swallow.
Norman Solomon is Executive
Director of the Institute for Public Accuracy (www.accuracy.org) and a syndicated
columnist. His latest book is Target Iraq: What the News Media Didn’t Tell
You (Context Books, 2003) with Reese Erlich. For an excerpt and other
information, go to: www.contextbooks.com/new.html#target. Email: mediabeat@igc.org
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